Friday, October 19, 2018

Pereg Pumpkin Spice


PSL season is in full swing and Pereg is sure to satisfy your taste buds with their Pumpkin Spice seasoning. Get the delicious taste of pumpkin spice taste on anything and everything!

To learn more, see more and to shop for Pereg products, click here.
Big Thanks to Vicki of Vicki GJ PR for making this feature possible!

xx.
M

Wednesday, October 17, 2018

Endless Games



Just in time for Halloween, Endless Games releases Horror Trivia. Test your terror knowledge to survive a night of gaming, then pull out the Sleepover Party Game to further your game night fun with more light-hearted activities and tricks galore!

To learn more, see more and to purchase Endless Games, click here.
Big Thanks to the team over at Walsh PR & Endless Games for making this feature possible!

xx.
M

Tuesday, October 16, 2018

Lutronic

Photo by @smila_lot

A leader in laser techniques for beauty purposes, Lutronic introduced LaseMD, a non-abrasive skin resurfacing treatment. No matter your skin type, the treatment is quick, painless and requires no downtime post procedure. Proven to lighten the skin's tone, Lutronic can reduce wrinkles, freckles and sunspots in no time. Customized to your skin, the experience will help rebuild and rejuvenate the skin. Virtually painless, and when followed by calming masks, this innovative treatment is do-able during a lunch break and absolutely worth your time.

To learn more, see more and to find a Lutronic experience near you, click here.
Big Thanks to Jennifer over at Lutronic for making this feature possible!


xx.
M



Sunday, October 14, 2018

Smile Brilliant capriPRO


The latest product from renowned oral care company, Smile Brilliant, is a high-tech electrnic tooth brush. The capriPRO Ultrasonic Electric Toothbrush is the smartest toothbrush on the market. With five different brushing modes, the capriPRO operates for two minutes, briefly pausing between each brush setting to notify the user to begin brushing in a new area of their mouth. Equipped with extra electronic toothbrush heads, this product was made to last. You are sure to both Smile Fearlessly and Smile Brilliant after using this innovative toothbrush. And lucky for you, we have teamed ups ith Smile Brilliant to offer your a chance to WIN your very own capriPRO Electronic Toothbrush. Just click HERE to enter!

To learn more, see more and to shop for Smile Brilliant products, click here.
To receive 20% off cariPRO Ultrasonic electric toothbrushes use code: bellesandrebelles20
For FAQ about Smile Brilliant products, click here.
Big Thanks to Sierra over at Smile Brilliant for making this feature possible!

xx.
M

Saturday, October 13, 2018

Lumavera



What happens when a farmer launches their own skincare brand? Lumavera happens. This luxury skincare collection combines family heritage health remedies with modern day science. Foundations based on timeless knowledge and current truths combined with all-natural, plant-based ingredients make for a brand that is both eco-friendly and healthy for humans. Illuminate your skin with Lumavera. 

To learn more, see more and to shop for Lumavera products, click here.
Big Thanks to Jackie of 3D PR & Marketing for making this feature possible!

xx.
M

Thursday, October 11, 2018

Oxygenetix



Let your skin breathOxygenetix not only is the most breathable foundation, but also provides health benefits to your skin. Cover up while cleaning up. Each product provides natural coverage while also making sure to not clog the pores. No matter your skin type, Oxygenetix's ingredients help to promote cell growth and collagen production and leaves your skin radiant and healed.

To learn more, see more and to purchase Oxygenetix products, click here.
Big Thanks to Jackie of 3D PR & Marketing for making this feature possible!


xx.
M

Wednesday, October 10, 2018

10 Metrics Every Email Marketer Needs to Know


E-mailing has been a huge force in the world. Whether it is staying in  touch with family and friends or conversing over e-mail for a business, e-mail can be in  every corner of your life. Personal, professional, social, whatever, e-mailing is here to stay. It has replaced phone calls and sometimes even in -person visits. It can certainly make life easier. The ability to marketing products over e-mail proven to be a major tool to companies across the world. Campaign Monitor is an excellent website to help one get organized and informed on how to use the power of e-mail marketing to advance your business.
It takes time to get email marketing right. It involves using email marketing best practices in every campaign you create, overcoming common rookie mistakes, and optimizing emails for increased engagement.
However, when push comes to shove, even if you execute the perfect email campaign, but don’t understand how to measure the results of your efforts, it’s all for naught.
Before you delve too deep into learning everything there is to know about email marketing, take a step back. Determine what your goals are for email marketing, and then decide how you will measure your success.
Of course, each email marketing campaign can be different, especially if you have different goals for different campaigns (e.g. generating leads and/or growing a subscriber base). However, there are some basic metrics every email marketer should learn how to track.
Here are the top 10 metrics every email marketer needs to track.

1. Open rate

is the simplest email marketing KPI, and vital to understanding how well your subscribers are receiving your messages. Open rate simply tracks how many subscribers opened the email you sent.
Open rates can give you insight into the success of your subject line copy. For example, studies show subject lines that use subscriber’ first names are 26% more likely to be opened. Other strategies like using emoticons in subject lines and keeping subject lines direct and short can increase open rates as well.
As a baseline, most email campaigns average an open rate of a little over 24%. If you manage a campaign with open rates higher than that, you know you are doing something right.

2. Click-through rate (CTR)

is another common metric that can be telling of how well your campaigns are performing. CTR measures how many people clicked on the links in your email. For example, if you included a link to redeem an offer, the CTR would measure what percentage of subscribers clicked on your links.
When crafting an email, there are a few great ways to increase click-through rates. First, is to include links in the email everywhere it makes sense. Additionally, include a clear and easy to see call to action button that subscribers can click on to redeem your offer.
Click-through rates are typically much lower than open rates. The average click-through rate for most campaigns is slightly over 4%.

3. Conversion rate

Your click-through rate will tell you how many people clicked your link, while your conversion rate will tell you how many people clicked on the link and then completed a specific action. For example, let’s say you included a link for your subscribers to participate in a Black Friday sale. The conversion rate would tell you what percentage of people that clicked-through actually made a purchase.
Conversion rates are necessary to measure because they give you unique insight into your return on investment. When you know how much you have spent and how many subscribers are converting, it’s easier to determine if the money you are putting into your campaign is really paying off in the end.

4. Bounce rate

When sending an email campaign, you also want to track the bounce rate. Bounce ratemeasures how many subscriber email addresses didn’t receive your email at all. Soft bounces track temporary problems with email addresses and hard bounces track permanent problems with email addresses.
Measuring bounce rates against open rates will give you a more solid idea of the quality of your subscriber lists. If you have a high percentage of hard bounces, it indicates your list may be full of fake email addresses, old email addresses, or addresses with mistakes in them.
You can preemptively decrease your bounce rates by requiring a double opt-in. This means subscribers have to verify their email address and confirm they want to receive emails from your brand. This is a great option considering you want the quality of your email list to remain high and your bounce rate to stay low.

5. Number of unsubscribes

Measuring unsubscribes is pretty cut and dry. Any email provider will tell you how many people unsubscribed upon receiving an email from you. This is usually displayed in your main dashboard or your metrics dashboard.
It’s easy to get discouraged when you see a high number of unsubscribes. However, professional email marketers often count unsubscribes as a good thing. Why? Because it means you are fine-tuning your subscriber list.
Additionally, when you clearly give subscribers the opportunity to unsubscribe, and you should, it lets them know they have the choice what kind of content they receive from your brand and when. It’s an awesome way to build trust.

6. List growth rate

Now that we’ve talked about the people who, for whatever reason, don’t want to engage with your brand via email, let’s talk about those that do! List growth rate is the metric to track when you want to see the rate at which your list is growing.
You can calculate this by taking the number of new subscribers minus the number of unsubscribes, divide it by the total number of email addresses on your list and then multiply it by 100.
It’s natural to experience some attrition, which is why it’s important to focus on ways to continually grow your list, engage subscribers, and find new loyal subscribers.

7. Spam complaints

There is little worse than putting your talent and creativity into an email only for it to get marked as spam. Seriously. Talk about a bummer. You may want to ignore those that can’t appreciate a good email when they see one, but, unfortunately, you need to pay attention to spam complaints.
Why? Because if this rate gets too high, it’s possible your email service provider will take action against you and/or block your account. Email service providers want to ensure quality and tracking spam complaints is one way they can do it.
Your email service provider will likely track this number for you, but you may want to keep an eye on it yourself. That way, you can make sure you are ensuring quality, that nothing is technically wrong with your emails, and that your copywriting is on point.

8. Forwarding rate/email sharing

Forwarding rate/email sharing measures the percentage of recipients who either shared your post via social media or forwarded it to a friend.
This is an awesome metric to track because it gives you an idea of how many brand advocates you have. In other words, it tells you what percentage of subscribers are recommending your emails to others.
Developing brand advocates through email marketing is a great strategy, especially considering 81% of consumer’s purchasing decisions are influenced by friends’ social media posts.

9. Engagement over time

Tracking engagement over time will give you information on when the best times of day and times of day are to send messages. Of course, you can utilize automation in your email service provider to send emails based on a customer behavior or trigger, but tracking engagement over time will tell you when you get the highest open rates and click rates for emails that are not automated.
Some email service providers automates this feature and will gather the data for you. However, it’s not a bad idea to track this metric on your own and determine when the best send times are for your industry and for your subscriber base.

10. Overall ROI

Overall ROI is a metric every email marketer should track. It tells you the overall return on investment for your campaigns. This means the total revenue divided by the total spend.
You can calculate this by taking the money you made in sales from the campaign minus the money you spent to execute the campaign divide it by the money invested in the campaign and then times that by 100. That will tell you your overall ROI.
Email marketing can be an investment, but thankfully, it also has the highest ROI out of any digital marketing strategy.

Wrap up

There you have it. Those are the top 10 email marketing metrics every marketer should track. As you set up email marketing campaign goals, these metrics will help you measure your overall success as well as help you make necessary adjustments to your strategy.

Monday, October 8, 2018

MasterPieces Sports Collection



Playoff season is in full swing (pun intended). MasterPieces released a fun collection of puzzles to celebrate some of America's most favorite sports and teams. Go Yankees!

To learn more, see more and to shop for MasterPieces puzzles, click here.
Big Thanks to Greg of Walsh PR for making this feature possible!

xx.
M

Friday, October 5, 2018

Michel Mercier Detangling Hair Brush


Developed alongside Hair Industry Giant, Kampalook, Michel Mercier Detangling Hair Brushes are a true professional grade product. With a Classic Line and an Elegant Collection, every brush features a patented design which ensures swift and easy detangling for any hair type. 428 bristles at 32 different heights, brushing your hair is effortless and embodies a massage in     every stroke.

To learn more, see more and to shop for Michel Mercier Detangling Brushes, click here.
Big Thanks to Alli over at Rebel Gail for making this feature possible!


xx.
M

Wednesday, October 3, 2018

Wildchilds



Filled with suspense, the book Wildchilds is an engaging and page-turning read that no one, especially those in the fashion industry, should miss. Top model Iris was forced to flee Paris and her glamours life and love life. Seventeen years pass, and now a mother living in California, Iris is confronted by an old enemy and the chance to expose the dark and ugly side of the beautiful fashion industry.

To learn more, see more and to purchase your copy of Wildchilds, click here.
Big Thanks to Sarah and the team over at Smith Publicity for making this feature possible!


xx.
M

Tuesday, October 2, 2018

Formulate




We are all engineered differently and now your personal care products can be engineered specifically to youFormulate is a newly launched shampoo and conditioner brand that allows you to custom make your own hair products. Derived from an easy-to-navigate survey, Formulate tailors each shampoo and conditioner exactly to your needs.

To learn more, see more and to make and purchase your own Formulate products, click here.
Big thanks to Abby of Formulate for making this feature possible!

xx.
M