G-Shock 2020

It's no shock that G-Shock released some pretty awesome new collections and collaborations. From fashion to function to the return of the Baby G watch, G-Shock has definitely stepped up their game for 2020.

To learn more, see more and to purchase G-Shock Watches, click here.

Big Thanks to Davonte and the entire team over at MCSaatchi for inviting us to this special preview and for making this feature possible!

xx.

M

Lady Lux Globetrotter Watch

Lady Lux Collections Globetrotter World Traveler Watch

There's never a time not to travel.

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M

JORD Wood Watches

Delmar Series Blue Wood Watch by JORD ℅ JORD Wood Watches

Unique Watch

Nature and fashion harmonize with the intricate and distinctive wooden designs of JORD Wood Watches. Modern with an ode to one of the most ancient and natural elements of the world, JORD timepieces represent an experimental lifestyle. With options for both men and women, each wood watch displays a unique and visible craftsmanship as well as a sophisticated style.

To learn more, see more and to purchase JORD Wood Watches, click here.
Big Thanks to Paul over at JORD Wood Watches for making this feature possible!

xx.

M

Diamondere x Apple x Sophie Simmons

Diamondere Apple Watch Band Coming 2015

Sophie Simmons x Diamondere Blue Topaz Sophie Ring

In anticipation of the release of the Apple Watch, high-end jewelry brand, Diamondere, has created the perfect marriage between luxury and technology. With their Apple Watch Band Collection fashion statement meets tech innovation. Furthermore, to expand their repertoire, Diamondere has also teamed up with designer Sophie Simmons, the daughter of Hall of Famer Gene Simmons. With options to customize and personalize every piece, Diamondere offers an unparalleled design experience. 

To learn more, see more and to shop for Diamondere pieces, click here.

Big Thanks to Kosi Harris for making this feature possible!

xx.

M

Reebok Pumps 25 Anniversary

Tomorrow, the iconic Reebok Pump Sneaker will relaunch an exciting 25th Anniversary Edition shoe. In conjunction, the brand will release it's summer 2015 watch collection, which proves to be chock-full of functional, sporty designs, desirable for all of fashion conscious, active, go-getters out there.

To learn more, see more and to shop for Reebok products, click here or at Macy's, here.

Big Thanks to Kosi Harris of Percepture for inviting us to this exclusive preview and for making this feature possible!

xx.

M  

Flex Watches

With a "People Helping People" philosophy and a long list of philanthropy work to prove it, Flex Watches are bigger than just the watches they offer. That being said, Flex offers a wide range of trendy, funky wrist gear relevant with the time and affordable for all.   

To learn more, see more and to shop for Flex Watches, click here.

Big Thanks to Travis of Flex Watches for making this feature possible!

xx.

M

Martenero Watch Launch

Displayed in a fish tank, it is clear that Martenero watches have achieved the "waterproof" feature. Durability isn't the only quality they boast. Complete personalization, down to the dial, as well as versatility, having the ability to customize and change straps, are included as some of the offerings of this up-and-coming New York City based watch brand. 

To learn more, see more and to shop for Martenero watches, click here.

Big Thanks to Martenero watch brand founder John for making this feature possible!

xx.

M

Time Peace Watches

A completely new way to look at time and life, Time Peace watches are based on a philosophy of living in the present time. They serve as a reminder to "stop worrying and start being." With interesting, never before seen designs and technologies, time is told by LED lights with the tap of the face. Each LightWarrier piece is fashionably functional and embodies a true sense of "Peace, Love, and Time."   

To learn more, see more, and to shop for Time Peace Watches, click here.

Big Thanks to Tyler Wolf, founder of Time Peace Watches, for making this feature possible!

xx.

M

House of Horology

 House of Horology watches represent modern luxe at its best.  With a sexy style and complete wearability, interchangeable watch bands and a variety of faces make for a collection with no limit on the possibilities. Every pieces has the ability to carry you through life and any of its occasion. 

To learn more, see more, and to shop for House of Horology watches, click here.

Big Thanks to House of Horology Founder, Lawrence Leyderman for making this feature possible!

xx.

M

JEANRICHARD Aeroscope Launch

Last night, to celebrate and commemorate today's five year anniversary of the "Miracle on the Hudson," Swiss luxury watch brand, JEANRICHARD, launched their "208 Seconds" Aeroscope Watch in the presence of the hero of the day, Captain Chesley "Sully" Sullenberger.

To learn more, see more, and to shop for JEANRICHARD Watches, click here.

Big Thanks to Fernanda Zapata and the team over at The Promotion Factory for inviting us to this event!

xx.
M

Is The Rolex Submariner The Greatest Sports Watch Ever

There are a lot of contenders for the title of Greatest Sports Watch. Several strong candidates immediately come to mind: the Omega Speedmaster Professional, the Blancpain Fifty Fathoms, and the Audemars Piguet Royal Oak, to name just three. Objectively though, based simply on its influence on watch design, its place in history, and its overwhelming popularity and mythic status in pop culture, one watch towers over the competition. That watch of course is the Rolex Submariner. Just as koa makes the best wood rings, so too does Rolex make the greatest sport watch and it is the Submariner. It outsells all the rest for a host of reasons. Here are just a few.

Name Recognition

Even people who are not hardcore collectors have heard of the Rolex Submariner. Most people wearing a Rolex reply “Rolex” when you ask them what kind of watch they are wearing, not with the specific model name. (Such as Datejust, Daytona, etc.) They will do that with nearly all the others but rarely with a Submariner—the most famous luxury watch in the world. They actually know it by name, not just as a “Rolex.”

The Bond Factor

By the early 1960s the Submariner had been on the market for nearly a decade. It was known to a relative handful of professional and amateur divers as the best divers’ watch on the market. In the UK the Royal Navy issued the watch to its salvage divers and Special Boat Squadron (SBS) Commandos. Then in 1962 something happened that forever changed the fortunes of the Submariner and it can be summed up in three words: Bond, James Bond.

That was when Dr. No, the first Bond film with the suave, ultra-cool Sean Connery as British secret agent 007, hit the big screen. Connery wore a Submariner on a black crocodile strap in Dr. No (in later films it was always seen on a one-piece, striped canvas strap, what collectors today call an RAF-style strap).  Thanks to 007’s endorsement, sales of the Submariner showed a dramatic surge which never really stopped.

 

Since the days of those early Bond films, many heroes in both reel and real life have used the Submariner. Steve McQueen, the King of Cool, wore a Submariner in his personal life for years as well as in his last movie, The Hunter. Robert Redford wore his personal watch in All the President’s Men and The Candidate. The Submariner was a favorite of US Navy SEALS and US Army Special Forces (Green Berets) during the Vietnam War. The list of notables who wore Submariners during this period is seemingly endless but includes fighter-turned-test pilot Chuck Yeager and astronaut Scott Carpenter. Norwegian scientist Thor Heyerdahl used his ever-reliable Submariner in the sea-going Ra II expedition of 1970.

The Standard of Comparison

Change comes slowly to the Submariner, and for good reason. It is still, after sixty years, the yardstick by which all others are measured. It is a great watch. It has a superbly durable, accurate manufacture movement made completely in-house by Rolex. If anything, the watch has gotten tougher and more durable over the years, thanks to modern sapphire crystals and improved 904L steel. From less outsourcing of parts all the way to rolex watch repair, Rolex seeks to control as much of the product as possible to guarantee the continued excellence of the brand. The reason the Submariner is the greatest sports watch is that it has always been as good as Rolex can make it, and that is very good indeed.