Nire` Collection Summer 2010

Erin Tufts and Cassie Conrad are the masterminds behind the up-and-coming line, Nire`. While Ms. Tufts designs the clothing, Ms. Conrad acts as the main stylist. Together, they run a business that is based on outfitting real women who like to look fashionable but dress comfortably! They describe this coming season's creations as "chic, with edge!" And once I hear "edge," you knowwww I'm in!

I was lucky enough to not only meet the designer, Erin, a Louisiana native whom now resides in NYC, but she asked me to help style and to model for the Nire` website and look book! We had a BLAST shooting and I can tell you first hand that the clothes are AMAZING! Not only does the Nire` Collection exemplify practical and super, super comfortable clothing, but each piece for Summer 2010 is fun and totallllly current.

Here's a little "behind the scenes" look at the shoot:

Me & Deigner, Erin Tufts

Photographer Anthony Jensen, Model Maureen Lennon, Make-Up Artist Corinne Van Vliet, Designer Erin Tufts, Model Brittany Garrett, Me-Model Megan Averbuch

And these are the looks that made the website and Summer 2010 Look Book!

Hair & Make Up by Corinne Van Vliet

Photography by Anthony Jensen

Check out Nire Collection here

Check more behind the scenes pictures on the Nire Collection blog, here

To purchase Nire Collection click here or contact me

10% of all Nire Collection sales go to Children Mending Hearts Charity

xx.

M