Thankfully this new designer brand, named Heather, launches this month because, personally, I don't think I could wait a day to get my paws on these clothes! Headed by fashion mastermind Ardy Raminfar, JAMM Industries is the design house that has produced this line which showcases extremely fashionable basics that are innovatively styled with a cutting-edge twist. Fabricated with 100% "heather-ed" cotton (yes, pun intended), these garments are beyondddddddd comfortable. Plus, blended with mixed media pieces such as leather and sleek silk shorts, Heather is a true balance of chic and avant-garde. And I just lovvvve the cuts! So sexy, yet soooo wearable! A true lifestyle brand. It is no wonder that Jennifer Garner and Taylor Swift are already reportedly on the hefty waiting list for this collection. Furthermore, it is rumored that Swift has actually ordered the entire summer line! I wouldn't even surprise myself if I did the same. Obsessed.
Thank you Lindsey for sending me over this look book!Check out her blog, Saucy Glossie, here
Heather will be available in May 2010 at Post26 Clothing Boutiques in LA,as well as on Piperlime.com
For more information on Heather, please contact Caro Marketing, here